About Us

Who We Are

We are Mumbai-based natural diamond jewelry DTC brand known for its ethical "mines-to-market" approach and stunning craftsmanship. Specializing in bespoke designs, the brand empowers customers to create unique, personalized pieces. With conflict-free diamonds and a focus on transparency and quality, White & Hue offers timeless elegance tailored to individual styles.

Our Mission

At White & Hue Jewels, our mission is to redefine luxury by delivering ethically sourced, exquisitely crafted diamond jewelry directly to our customers. We are committed to transparency, personalization, and sustainability, empowering individuals to celebrate their unique stories through timeless, bespoke designs

Free and Secure Shipping

Delivered safely, securely, and without a single charge.

100% BIS Hallmarked

Every piece, BIS Hallmarked – because quality is our signature!

IGI/SGL Certified Diamonds

Every gem, every design, certified for your confidence.

Lifetime Exchange & Buyback

Wear it, love it, exchange it – lifetime options guaranteed!

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